Once upon a time ... we found ourselves questioning the traditional concept of a gallery focused solely on Fine Arts and established artists. But what about the emerging, experimental creators eager to infuse the art world with a playful twist? How do they find a special place for their work?​ These artists seek to surprise and entertain, blending fine arts with pop culture, whimsy, and quirky, touchable experiences that invite interaction.

Three disco balls after, Swim Gallery began as a pop-up monthly event in January 2024, offering 90 minutes of a delightful short format art show, featuring the talents of illustrators, painters, dancers, and sound mixers. Now, Swim Club has evolved into a full-fledged gallery, sharing space with a retail accessories store, where fashion and art merge seamlessly, fostering a vibrant community of expression in New York’s eclectic arts scene.